About HelloFinance

We built HelloFinance because every business deserves financial clarity.

The average business owner is great at what they do but was never taught how money works. We exist to change that with clean books, plain-language reports, and financial expertise built for Canadian businesses.

Our Mission

Advancing financial literacy for Canadian businesses.

Most small business owners were never taught how money works. That’s not a personal failure — it’s a gap in the system. HelloFinance exists to close that gap.

We believe every business owner deserves to understand their numbers, make confident financial decisions, and build real, lasting success — not just a busy business.

“Pillar One: Master your numbers”

Know your books inside and out. Price with confidence. Build a business that actually pays you what you’re worth.

“Pillar Two: Build long-term growth”

Use your business as the foundation for lasting financial stability — smart systems, clean records, and a future that grows with you.

“We help you build both”

Clean books + financial expertise = real control over your business and your future.

The Team

Built by people who get it.

Our team includes experienced bookkeepers and payroll professionals — all focused on one thing: your financial success.

Marijana Saric

CEO/Founder

Founded HelloFinance in 2016 based on a simple premise: to create an accounting partner you can rely on. A member of the Certified Professional Bookkeepers of Canada and the National Payroll Institute, with almost twenty years of hands-on experience helping business owners simplify their financial operations.

Cheryl Phair

Operations Manager

Bringing years of experience in full-cycle bookkeeping and payroll. Dedicated to accuracy, timeliness, and making sure every client’s books are in perfect order.

Kayley Nicol

Payroll Manager

A certified Payroll Compliance Professional (PCP) ensuring your employees are paid accurately and on time. Expert in Canadian payroll regulations and compliance requirements.

Core Beliefs

What we believe drives everything we do.

Better books build better businesses.

Financial clarity creates confidence. When you understand your numbers, you make better decisions.

Systems beat superheroes.

We build systems that let great people work smarter. Automation handles the repetitive work. Humans handle the strategy.

Technology should amplify, not replace.

We use modern tools to handle categorization and reconciliation. This frees our team to focus on accuracy and your success.

No client left confused.

If our reports require translation, we’ve failed. Plain language. No jargon. Reports you can actually read.

Calm is a superpower.

We operate with clarity, not chaos. When your books are clean, everything else gets calmer too.

We’re built for Canadian businesses.

We specialize in Canadian SMBs. We know the regulations, the tax landscape, and the challenges you face.